Franchisee Guide

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How To Reach Out To Influencers So That They Can’t Say No

Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact. How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks? Your best …

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Website personalization — what it is and why it matters

With more and more retail transactions shifting from brick-and-mortar stores to ecommerce websites, there’s a risk that the personal touches in the customer experience could get lost. Modern consumers still want a personalized shopping experience, even if they are only interacting with a brand online. They want to be presented with products, services, and deals …

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15 benefits of social media marketing

There are many advantages to social media marketing, including brand recognition, audience engagement, and increased website traffic. Businesses failing to use social media marketing successfully are missing out on what could be a valuable part of their overall marketing strategy. What is social media marketing? Social media marketing is the use of social media websites …

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Courses

6 digital transformation trends for 2023

Keeping up with the whirlwind pace of customer experience technology can leave any business feeling winded. But when digital transformation is a critical part of your organization’s success, it’s never been more important to become familiar with where it’s going. And as customer expectations evolve, the technology that was essential yesterday may not deliver the …

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