Figuring out how often to post on Instagram is the pillar of any strategy for the platform. It’s also a balancing act. You don’t want to post so little that no one sees your content, but you also don’t want to post so much that Instagram thinks you’re a spam account. On top of that, …
How Often You Should Post on Instagram: Complete Guide (2023) Read More »
Social media was and remains to be one of the best channels to promote your brand online. About 3.96 billion people already use social media and this massive number accounts for more than 50% of the world’s population. This means that a sizable part of your audience is already likely using these platforms. To reach …
7 Social Media Marketing Strategies for Your Ecommerce Store Read More »
Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to begin: What content should you produce? How often? And where should you post it? We’re going to answer those questions today. The important thing to …
A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts Read More »
Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Which, unfortunately, doesn’t bode …
How to Storyboard a Marketing Video (When You’re Not an Artist) Read More »
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone can create a business. But building a brand goes far and beyond filing your LLC paperwork and opening a business checking account. A brand is more than just a company …
