For many businesses, working their way toward being verified on social media is a monumental step in the life of their business. While you can always increase your advertising budget to generate more leads, Instagram verification is one of the elusive social media status symbols you can’t buy, which as a result makes it highly …
A target audience member engages with social media advertising on her mobile phone. Social media has permeated our lives with messaging, content, and connectivity in ways never before imagined. Today, 59% of the world population uses social media, with more than half of all people on at least one of several major platforms. However, 68% …
Social media advertising in 2023 — strategies, platforms, costs, and benefits Read More »
persuasion techniques When running an ecommerce store, it’s easy to forget that visitor #3456 is a real, live person. A person subject to cognitive biases, new points of view, psychological theories, and more. Having a basic understanding of the principles of influence can put you ahead of the competition. You’ll have more insight into why …
14 Useful Persuasion Techniques to Improve Sales Read More »
5 Ways You Can Build Customer Loyalty for Your eCommerce Store As a small business in an ocean of competitors, the struggle to distinguish your business is very real. And while earning new shoppers is half the battle, it’s not easy to suss out the reasons why existing customers abandon ship, either. This is even …
Customer loyalty isn’t created—it’s earned. Here’s how. Read More »
No product listing is ever really complete without customer reviews to back up its claims. After all, an astounding 99.9% of people consult reviews when shopping online, according to PowerReviews—and they’re not just eyeing the five-star reviews. Turns out that even negative reviews generate business. Nearly two-thirds (62.4%) of eCommerce shoppers filter for one-star reviews, …
A 5-star guide for earning more customer reviews (with examples) Read More »
6 customer retention strategies We’ve all tasted the struggle of getting a customer to stick around. Day after day, you skillfully execute your eCommerce marketing strategies, continuously attracting new customers to your online store. As customers arrive, you funnel them through the buying process—and upon each successful purchase, you drop them into the proverbial “basket …
6 ways to retain more customers than you are today Read More »
eCommerce sustainability tips Small retailers tackling global climate change can seem like a David-and-Goliath matchup. But big challenges bring big opportunities, and as consumer demand grows for environmentally sustainable options, businesses of all sizes are joining the fight. In fact, a commitment to the environment is no longer an optional extra; your brand’s success increasingly …
Instagram holiday post ideas It’s that time of year again when many of us are eager to take advantage of holiday sales and surprise our loved ones with those boots—or perhaps that smart watch—that they’ve been eyeing all year long. Even if we’re not sure what to buy, Instagram is always a trusty source of …
17 brilliant Instagram post ideas to get your brand into the holiday spirit Read More »
Through all the trends, evolutions, and reinventions of the internet and ecommerce, it’s easy to lose sight of what made the online world such a powerful business tool: access, connection, and reach. If you have an ecommerce site, every online shopper on the planet can walk into your store. Consider the size and impact of …
How to Go Global: Set Up Your Ecommerce Business for Success Read More »
