Gone are the days when customers had the patience to wait on phone calls or emails for customer service requests. “Social care” has replaced these outdated forms of customer support channels. Today, social media is the most prominent and powerful customer service tool. Studies reveal that 80% of consumers use social media to engage with …
11 Best Practices to Provide Excellent Customer Service on Social Media Read More »
Figuring out how often to post on Instagram is the pillar of any strategy for the platform. It’s also a balancing act. You don’t want to post so little that no one sees your content, but you also don’t want to post so much that Instagram thinks you’re a spam account. On top of that, …
How Often You Should Post on Instagram: Complete Guide (2023) Read More »
Social media was and remains to be one of the best channels to promote your brand online. About 3.96 billion people already use social media and this massive number accounts for more than 50% of the world’s population. This means that a sizable part of your audience is already likely using these platforms. To reach …
7 Social Media Marketing Strategies for Your Ecommerce Store Read More »
Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to begin: What content should you produce? How often? And where should you post it? We’re going to answer those questions today. The important thing to …
A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts Read More »
Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Which, unfortunately, doesn’t bode …
How to Storyboard a Marketing Video (When You’re Not an Artist) Read More »
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone can create a business. But building a brand goes far and beyond filing your LLC paperwork and opening a business checking account. A brand is more than just a company …
Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact. How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks? Your best …
How To Reach Out To Influencers So That They Can’t Say No Read More »
With more and more retail transactions shifting from brick-and-mortar stores to ecommerce websites, there’s a risk that the personal touches in the customer experience could get lost. Modern consumers still want a personalized shopping experience, even if they are only interacting with a brand online. They want to be presented with products, services, and deals …
Website personalization — what it is and why it matters Read More »
There are many advantages to social media marketing, including brand recognition, audience engagement, and increased website traffic. Businesses failing to use social media marketing successfully are missing out on what could be a valuable part of their overall marketing strategy. What is social media marketing? Social media marketing is the use of social media websites …
Keeping up with the whirlwind pace of customer experience technology can leave any business feeling winded. But when digital transformation is a critical part of your organization’s success, it’s never been more important to become familiar with where it’s going. And as customer expectations evolve, the technology that was essential yesterday may not deliver the …
